FIELD NOTES / THE SIX FOUNDATIONS
Better websites
start with better questions.
Practical notes for business owners who want to understand the decisions behind a useful, discoverable website.
Technical foundation
A good website starts below the surface.
Before a service page can help a customer, it has to load, work on their phone, and be accessible to a search engine.
On-page SEO
One page. One clear job.
A strong page helps one kind of visitor make one useful decision. Give it a clear purpose before choosing its keywords.
Content strategy
Answer the question behind the search.
“Why is my AC freezing?” and “AC repair near me” describe different needs. Build the right page for the decision a person is trying to make.
Off-page signals
A reputation built beyond your website.
Useful work and genuine relationships give people a reason to mention your business. Your listings should tell the same accurate story.
Experience & trust
Make your experience easy to see.
A polished layout can earn attention. Accurate information and evidence help someone decide whether to trust the business behind it.
Ongoing measurement
Measure what moves the business.
A website is easier to improve when the business has a clear idea of what success means and which data can help explain it.
Turn the reading into action.
Our checklist brings the six foundations together in one place. Work through the checks, save your progress in this browser, and export your next steps.
Open the SEO checklistYOUR NEXT CHAPTER
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business on the map.
You handle the hard work.
We’ll help the right people find it.
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