FOUNDATION 02 / ON-PAGE SEO
On-page SEO for contractorsOne page. One clear job.
A strong page helps one kind of visitor make one useful decision. Give it a clear purpose before choosing its keywords.
Name the service in plain language
A water-heater installation page should explain water-heater installation. Write a unique page title that naturally names the service and relevant area. Give the meta description a useful summary. Search engines may rewrite titles or snippets, so the visible page content needs to be just as clear.
Build a readable outline
Use one descriptive H1, then H2 sections for the main questions. Use H3 headings only when a section needs a useful subdivision. A visitor scanning the headings should understand what is offered and what to do next. Write for comprehension instead of trying to hit a keyword density.
Make images do a job
Use authentic work photos when you have permission to publish them. Describe meaningful images in alt text: for example, what equipment is being installed or what a roof repair shows. Decorative images should have empty alt text. Do not put a list of cities into an image description.
Connect related decisions
Link an AC repair page to relevant maintenance information, your service area, and a contact option. Use descriptive link text so visitors can predict the destination. Check for broken links and avoid sending every link back to the home page.
One useful action.
Read a service page’s title, H1, and first paragraph together. They should describe the same service and audience.
Sources & review
This is general educational guidance, not a promise of search performance. It was prepared with AI assistance using the sources below and does not claim author credentials or project results.
Check the current source documentation before implementing changes. Review this note when the guidance or your business details change.